Eco Growth Blog

Read my latest advice on all things ecommerce, CRO, email marketing, customer retention, and more.

Nov 19, 20245 min read

How to Evaluate Email Marketing: Engagement and Deliverability Metrics

In this post, I'll explain what metrics you should use to evaluate your email engagement and deliverability.

Nov 19, 20243 min read

Here are some key metrics you should track to measure email list growth and understand the quality of your email subscribers.

Nov 19, 20248 min read

How much revenue should come from email marketing? Should it be at least 30%? Where does this benchmark even come from? I'd say many...