Ecommerce & CRO Strategy Session
My Ecommerce & CRO Strategy Session is designed to empower sustainable, purpose-driven D2C brands like yours. By the end of this session, you’ll have a clear understanding of your brand’s strengths, actionable strategies for improvement, and a roadmap to achieving your growth goals—all rooted in your brand’s mission and purpose.
What you'll get from this session:
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Key metrics analysis: Understand what truly matters by diving into essential metrics—Conversion Rate, Average Order Value (AOV), Customer Retention, Purchase Frequency (PF), Traffic, ROAS, and CAC. I’ll uncover opportunities to enhance your profitability and create sustainable growth.
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Quick wins for conversion growth: Receive actionable recommendations to boost your Shopify conversion rate. These changes will be likely easy to implement and deliver immediate impact.
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Comprehensive CRO audit: From user experience to checkout processes, I identify and eliminate friction points in your store. You’ll walk away with quick fixes and a roadmap of long-term strategies to enhance user trust and drive higher revenue.
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Customer journey mapping:
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As-is mapping: A detailed analysis of how your customers currently navigate your store, highlighting friction points and areas for improvement.
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To-be mapping: A reimagined, frictionless customer journey to optimise engagement and increase LTV.
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Jobs to be done (JTBD) research: Learn what motivates your most valuable customers. Through in-depth interviews, we uncover why they choose your products and how to align your offerings with their needs better.
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Cohort analysis: Understand customer behaviour over time, identify trends, and tailor marketing strategies that resonate with each customer group. This leads to improved retention and higher lifetime value.
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What tools and access will you need to get started?To conduct a thorough analysis, I will need: Collaborator access to your Shopify store. Access to Klaviyo (for email and customer journey insights). Access to Google Analytics 4 (GA4) for traffic and performance metrics. Permission to install Clarity (or a similar tool) for heatmap and behaviour tracking on your site.
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How long will the process take?The deep-dive analysis will take approximately two weeks. Afterwards, we’ll schedule a 2-hour call to review the findings, discuss strategies, and answer your questions.
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What deliverables will I receive?You’ll receive: A detailed deck outlining the analysis, insights, and actionable recommendations. A tailored roadmap of both quick wins and long-term strategies to boost conversions and improve your bottom line. 30 days of email support to answer follow-up questions and provide guidance as you implement the recommendations.
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What if I don’t have some of the tools required, like Clarity?No problem! I can guide you through setting up Clarity (or a similar tool) and ensure everything is ready for data collection and analysis.
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How will this session benefit my sustainable, purpose-driven brand?This session is designed specifically for mission-driven D2C brands like yours. Beyond improving metrics, the strategies are customer-centric and aligned with building trust and creating value for your customers. My focus is on helping you grow sustainably while staying true to your brand’s purpose.
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What kind of support can I expect after the session?You’ll have 30 days of email support to ask follow-up questions, clarify recommendations, and receive guidance on implementing the strategies discussed.
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How can I prepare for the session?To get the most out of this session, ensure the necessary tools (Shopify, Klaviyo, GA4) are set up and accessible. Share any specific goals or challenges you’d like me to address during the analysis. Once the session is booked, I’ll provide detailed instructions on granting access and preparing for the review.
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Do you outsource this work?No, I do not outsource any part of my service. When you work with me, you’re working directly with me. I believe in transparency and authenticity, and I’m committed to collaborating closely with your brand. By working one-on-one, I can better understand your goals, voice, and unique challenges—something that simply isn’t possible when outsourcing.
