Lifecycle & Retention Strategy for D2C Ecommerce Brands

This service includes customer journey mapping, personalised email and SMS campaigns, churn analysis, win-back campaigns, and tailored strategies to increase customer retention and lifetime value.

This service is ideal for sustainable ecommerce brands that:

• Struggle with low repeat purchase rates.

• Want to build deeper connections with their customers.

• Need tailored email and SMS campaigns that feel personal and engaging.

• Are ready to address churn and boost customer loyalty.

I’ll review your existing customer journey, identify key touchpoints, and map out a strategy to optimise engagement at every stage—from first interaction to post-purchase follow-up and beyond.

I’ll need access to your Shopify, email platform (e.g., Klaviyo), SMS platform (if applicable), and customer data for insights into purchasing behaviour and engagement trends.

While some quick wins (like churn reduction and win-back campaigns) can show results within weeks, retention strategies are long-term investments. You’ll start seeing consistent improvements in repeat purchase rates and CLV over several months.

While email marketing management focuses on the execution of email campaigns, this service takes a broader view of customer retention and lifecycle strategies, including journey mapping, churn analysis, and overall retention-focused campaigns.

Absolutely! I integrate SMS into your retention strategy to create seamless, multi-channel engagement that complements your email campaigns.

We’ll track metrics like repeat purchase rates, CLV, churn rates, and engagement rates for email and SMS campaigns. I provide regular updates and reporting to ensure we’re hitting your retention goals.

Yes! I can manage the full implementation of campaigns and strategies, or I can provide a roadmap for your team to follow—whatever works best for your business.

I offer flexible pricing depending on your brand’s needs. Whether you prefer a one-off service or ongoing monthly support, we can tailor a package that suits your goals and budget.

No, I do not outsource any part of my service. When you work with me, you’re working directly with me. I believe in transparency and authenticity, and I’m committed to collaborating closely with your brand. By working one-on-one, I can better understand your goals, voice, and unique challenges—something that simply isn’t possible when outsourcing.