Lifecycle & Retention Strategy for D2C Ecommerce Brands
Your customers love your products, but are they sticking around? With the right retention and lifecycle strategies, you can turn one-time buyers into loyal brand advocates. I design strategies that keep your customers engaged at every stage of their journey, using data-driven insights and personalised touchpoints to deepen their connection with your brand.
What you'll get from this service:
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Customer journey mapping: A detailed map of your customer’s journey, identifying the perfect moments to engage, surprise, and delight, while ensuring your brand remains at the forefront of their experience.
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Personalised email & SMS campaigns: Data-driven campaigns tailored to each stage of the customer journey, from acquisition to retention, ensuring your messages resonate with both new and loyal customers.
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Custom personalisation strategies: Tailored product recommendations, exclusive offers, and dynamic content designed to make every interaction feel uniquely crafted for your customers.
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Churn analysis & win-back campaigns: In-depth analysis of customer churn to uncover why customers leave and actionable strategies to re-engage and win them back.
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Retention metrics & reporting: Clear tracking of key metrics like repeat purchase rates, customer lifetime value (CLV), and churn rates, so you can see tangible results and improvements.
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What tools and access will you need to get started?To conduct a thorough analysis, I will need: Collaborator access to your Shopify store. Access to Klaviyo (for email and customer journey insights). Access to Google Analytics 4 (GA4) for traffic and performance metrics. Permission to install Clarity (or a similar tool) for heatmap and behaviour tracking on your site.
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How long will the process take?The deep-dive analysis will take approximately two weeks. Afterwards, we’ll schedule a 2-hour call to review the findings, discuss strategies, and answer your questions.
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What deliverables will I receive?You’ll receive: A detailed deck outlining the analysis, insights, and actionable recommendations. A tailored roadmap of both quick wins and long-term strategies to boost conversions and improve your bottom line. 30 days of email support to answer follow-up questions and provide guidance as you implement the recommendations.
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What if I don’t have some of the tools required, like Clarity?No problem! I can guide you through setting up Clarity (or a similar tool) and ensure everything is ready for data collection and analysis.
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How will this session benefit my sustainable, purpose-driven brand?This session is designed specifically for mission-driven D2C brands like yours. Beyond improving metrics, the strategies are customer-centric and aligned with building trust and creating value for your customers. My focus is on helping you grow sustainably while staying true to your brand’s purpose.
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What kind of support can I expect after the session?You’ll have 30 days of email support to ask follow-up questions, clarify recommendations, and receive guidance on implementing the strategies discussed.
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How can I prepare for the session?To get the most out of this session, ensure the necessary tools (Shopify, Klaviyo, GA4) are set up and accessible. Share any specific goals or challenges you’d like me to address during the analysis. Once the session is booked, I’ll provide detailed instructions on granting access and preparing for the review.
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Do you outsource this work?No, I do not outsource any part of my service. When you work with me, you’re working directly with me. I believe in transparency and authenticity, and I’m committed to collaborating closely with your brand. By working one-on-one, I can better understand your goals, voice, and unique challenges—something that simply isn’t possible when outsourcing.
