Email Marketing Management
(Full Service)
Your customers love your brand, but does your email marketing reflect that? If your current system feels chaotic or underwhelming, it’s time to bring in an expert to handle the strategy, design, and execution—turning your emails into a powerhouse revenue stream. With my Email Marketing Management service, I become part of your team, learning your products, audience, and goals inside out to create engaging, high-converting campaigns and flows tailored to your brand.
What you'll get from this service:
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Klaviyo setup and audit: Comprehensive setup and review of key Klaviyo sections: flows, campaigns, forms, and segmentation to ensure your foundation is solid and effective.
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Immersion onboarding session (90 minutes): Deep dive into your brand’s objectives, tone of voice, processes, and existing customer journey for a fully aligned strategy.
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Email strategy development: Presentation of a bespoke strategy, including where to include promotions, dynamic content, and personalisation for maximum impact.
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Custom email design and copywriting: Wireframing, bespoke design, and on-brand copy for all lifecycle emails and promotional campaigns.
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Campaign and flow execution:
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Build, test, and launch all emails and flows in Klaviyo.
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Send 2-4 segmented campaigns per week tailored to your audience.
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Subscriber growth:
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Design and implement popups, embedded forms, and quizzes to drive leads and conversions.
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A/B testing of forms and email strategies for continuous optimisation.
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Ongoing optimisation:
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Regular testing, monitoring, and improvements of flows and campaigns.
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Implementation of loyalty programs and SMS marketing where applicable.
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Support and reporting:
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Unlimited email support for strategy and implementation queries.
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Regular meetings to align on goals and strategies.
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Quarterly growth reports detailing performance and actionable insights.
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What tools and access will you need to get started?To conduct a thorough analysis, I will need: Collaborator access to your Shopify store. Access to Klaviyo (for email and customer journey insights). Access to Google Analytics 4 (GA4) for traffic and performance metrics. Permission to install Clarity (or a similar tool) for heatmap and behaviour tracking on your site.
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How long will the process take?The deep-dive analysis will take approximately two weeks. Afterwards, we’ll schedule a 2-hour call to review the findings, discuss strategies, and answer your questions.
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What deliverables will I receive?You’ll receive: A detailed deck outlining the analysis, insights, and actionable recommendations. A tailored roadmap of both quick wins and long-term strategies to boost conversions and improve your bottom line. 30 days of email support to answer follow-up questions and provide guidance as you implement the recommendations.
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What if I don’t have some of the tools required, like Clarity?No problem! I can guide you through setting up Clarity (or a similar tool) and ensure everything is ready for data collection and analysis.
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How will this session benefit my sustainable, purpose-driven brand?This session is designed specifically for mission-driven D2C brands like yours. Beyond improving metrics, the strategies are customer-centric and aligned with building trust and creating value for your customers. My focus is on helping you grow sustainably while staying true to your brand’s purpose.
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What kind of support can I expect after the session?You’ll have 30 days of email support to ask follow-up questions, clarify recommendations, and receive guidance on implementing the strategies discussed.
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How can I prepare for the session?To get the most out of this session, ensure the necessary tools (Shopify, Klaviyo, GA4) are set up and accessible. Share any specific goals or challenges you’d like me to address during the analysis. Once the session is booked, I’ll provide detailed instructions on granting access and preparing for the review.
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Do you outsource this work?No, I do not outsource any part of my service. When you work with me, you’re working directly with me. I believe in transparency and authenticity, and I’m committed to collaborating closely with your brand. By working one-on-one, I can better understand your goals, voice, and unique challenges—something that simply isn’t possible when outsourcing.
