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email done right for sustainable and purpose-driven ecommerce brands

Email done right for sustainable brands

Looking for an email strategist who “gets” your sustainable brand? Or an email implementer who takes charge of your Klaviyo and turns emails into revenue? 

Here are three ways I can help you:

1. Email marketing audit

You’ve sent email marketing emails for a while, and recently you observed a plateau. Your open rates decreased, you had fewer placed orders than before, etc., and you don’t know why. In this case, I can help you find out what has happened. 

What I’ll do: 

  • Dig deep into your historical email marketing strategy, campaign emails, and email flows. 

  • Put all data, insights, and recommendations into a detailed report and send it to you. After that, we’ll hop on a call to go over any questions you may have.

Email audits include 15 emails, 5 flows, and 2 pop-ups.

2. Email implementation and management

Don’t have time to implement email marketing and manage your Klaviyo account on your own? I’m here for you.

 

I’ll help you execute email strategies and manage your email platform so that you can focus on other areas. That means I build email templates, develop campaign email calendars, set up flows, send emails, create popups, run A/B tests, track and report data, manage email list health, and so on.

3. Customer lifecycles and email strategies

A customer lifecycle is a way to organize your customers and better understand how they interact with your brand. By segmenting customers into different lifecycle stages, you can create targeted automated flows and campaigns that speak directly to their needs at that stage and increase the chance of converting them.

I’ll help you create effective email strategies and customer lifecycles, including welcome flows (for buyers and non-buyers), abandonment flow (cart abandonment, checkout abandonment, and browse abandonment), post-purchase flows (transactional, upsell, and cross-sell),… and promotional campaigns like Black Friday Cyber Monday.

"When it comes to email strategy – not many people have the brain for it. Not only does Lavender have a brain built for email strategy, she’s also got the copywriting skills to match. She’s a pro at finding (and filling) the gaps in your email experience and increasing email revenue. From building email funnels to identifying opportunities to deliver values to customers and boosting revenue, Lavender can deliver. She definitely knows a thing or two about email.”

Samar Owais, Email Strategist, Email Marketing Thought Leader

Ready to work with me?

Freel free to contact me and we can have a (free) chat about how I can help.

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